Longtime MSU/Michigan Rivals Steve Adler (The Ad Man) and Tom Crawford have been bantering over their respective alma maters for well over 20 years. No, they don't take the digs on a personal basis -- but let me tell ya -- the humorous sparks fly fast and furious when these two "fire up" the mics.
Steve has a BA in Advertising from MSU and a MA in Sport Administration from CMU. He has been a Sport Management professor at CMU since 2007. In his classes, Steve and his students work closely with pro sport organizations and college athletic departments on a variety of sales and marketing projects. He also oversees the Sport Management internship program which has led to many relationships with pro and college sport executives across the country.
Steve’s fandom revolves around MSU football and men’s basketball. These teams, under the leadership of Mark Dantonio and Tom Izzo, have provided Steve with so, so much ammunition in which to terrorize blue-belly Tom Crawford.
Steve is the first to say he is a terrible loser, but an even worse winner. Thanks, Coaches, for giving him so many opportunities (i.e. wins over UM) to showcase this obnoxious character flaw.
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